When you’re an e-commerce company, the cost of shipping your product from its manufacturing point to the customer can be one of the biggest starting costs – and it takes a little bit of thought to calculate just how much of the percentage of the total price it will take to cover shipping costs, especially if this is your first e-commerce effort.
Just how you’re shipping the item will determine what kind of deals you can offer clients; free shipping is a great initiative, but it doesn’t always make financial sense for the company – and the same can be said for higher shipping costs. Continue reading