Continuity/Membership/Awards

Continuity programs are playing an increasingly vital role in the long-term success of direct marketing.

Direct Marketers can no longer rely on a one-time customer. Through sophisticated, relationship-based continuity and retention programs, clients must now create a lifetime customer.

At Christopher Morgan, we consider ourselves an extension of a marketer’s brand, so we believe managing these programs are absolutely critical to the welfare of your business. With more than 35 years of experience, we understand the customers’ wants and needs. CM ensures our clients maintain the most cost effective and profitable programs without losing loyal brand followers.  We do this by ensuring customer satisfaction with timely shipments and the ability to adapt to the changing demands of the individual consumer.  

Similarly, membership and rewards programs that seek to nurture brand affinity must be managed with the utmost care. At Christopher Morgan, we have the systems and personnel in place to execute such programs with perfection.