The term ‘Big Data Analytics’ (BDA) refers to those algorithmic techniques, practices, methodologies, and applications that enable businesses to analyze and make sense of critical business data to help them understand their operations and market.
The amount of data produced and communicated over the Internet is significantly increasing, thereby creating challenges for the organizations that would like to reap the benefits from analyzing this massive influx of big data. From food and beverage distribution to high tech, companies are incorporating analytics.